Founded in 1913 by Mario Prada in Milan, Italy,  the house began as a luxury luggage specialist. In 1978, Miuccia Prada transformed the company into an intellectual fashion powerhouse known for its sleek, minimalist designs, the triangular Prada logo, and the revolutionary use of Pocono nylon. Today, under the dual creative leadership of Miuccia Prada and Raf Simons, the brand remains a symbol of 'subversive elegance.' By blending traditional craftsmanship with industrial materials and a 'uniform-inspired' aesthetic, Prada continues to challenge fashion conventions with its 2026 'human-centric' collections that prioritize comfort, utility, and modern sophistication.