Founded in 1952 by Gaby Aghion in Paris, France, Chloé revolutionized fashion by introducing luxury ready-to-wear, making high fashion accessible and effortless. Known for its bohemian spirit and feminine elegance, the brand became synonymous with Parisian chic, offering soft, flowing silhouettes and delicate fabrics as well as the renowned Paddington, Drew, and Marcie handbags.  Chloé gained global prominence under iconic creative directors like Karl Lagerfeld, Stella McCartney, and Phoebe Philo. Today, under the direction of Chemena Kamali, Chloé has returned to its free-spirited beginnings, blending 70s nostalgia and human-centric craftsmanship—recently showcased in the 2026 'Devotion' collection—with the brand’s signature romantic charm.