Founded in 1921 by Guccio Gucci in Florence, Italy, the house of Gucci began as a luxury leather goods brand synonymous with craftsmanship. Iconic symbols such as the green-red-green stripe, the Horsebit, and the interlocking GG logo have become global hallmarks of sophistication. After being transformed into a modern powerhouse by Tom Ford and later Alessandro Michele, the house is now led by Creative Director Demna. Today, Gucci enters a bold new era of 'emotional luxury,' blending its provocative heritage with modern, body-conscious silhouettes and a focus on immediate, seductive design that honors the brand’s glamorous past while defining its cultural future.