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      Established in 1853 by François Goyard in Paris, France, Goyard began as a premier custom trunk-maker, quickly earning a reputation for peerless craftsmanship and extreme exclusivity. The brand is defined by its signature Goyardine canvas—a durable, waterproof blend of hemp, linen, and cotton featuring a hand-screened chevron pattern that symbolizes the family’s history as log-drivers. Unlike other luxury houses, Goyard has maintained a legendary policy of discretion, eschewing traditional advertising and e-commerce to preserve its 'if you know, you know' allure. Today, under the creative vision of Eric Blanchi, Goyard remains a symbol of refined artistry, recently expanding its heritage palette with the 2026 'Seasons of Goyard' collection and the 'Leather Marquetry' capsule, introducing limited-edition hues such as Blueberry Violet and Powder Pink to its iconic luggage and leather goods.