Founded in 1925 by Adele and Edoardo Fendi in Rome, Italy, the house began as a premier fur and leather workshop defined by Italian craftsmanship. In the 1960s, a historic partnership with Karl Lagerfeld introduced the iconic Double-F logo and propelled the brand to global fame. Today, under the creative direction of Maria Grazia Chiuri, Fendi celebrates its 100th Anniversary by returning to its roots of collective heritage. Chiuri blends the brand’s Roman soul with a modern, shared-wardrobe aesthetic, focusing on utilitarian elegance, neutral tones, and a minimalist reinterpretation of icons like the Baguette and Peekaboo bags.