A Brief Guide to Authenticating Your Fendi Bag

Are you concerned about the authenticity of your Fendi bag? Here are several things you can check to set your mind at ease.


You're probably already familiar with the double 'F' Fendi symbol (also called the inverted “Zucca”). It consists of two 'F' letters, with one of the 'F's flipped horizontally. Both letters should be the same size and perfectly aligned. They should not touch. On each 'F,' one arm should be shorter than the other.

The inverted “Zucca” or “FF” logo as seen on canvas.


Depending on when your bag was created, it may have a hologram sticker or an RFID tag. Though you will have to take your bag to a Fendi boutique, scanning the hologram sticker or RFID tag is the surest way of verifying your bag's authenticity.

In 2004, Fendi started adding hologram stickers inside their bags. These stickers have a shiny, iridescent appearance. Directly below the hologram sticker, you should find a sequence of numbers (or a combination of numbers and letters).

a Fendi hologram sticker

A Fendi hologram sticker.

In 2010, they replaced the hologram sticker with an RFID (Radio Frequency Identification) tag. This fabric tag has a scannable chip inside it and eight identification numbers sewn into it.


The serial number consists of letters and numbers, usually 16 characters long, separated by dashes. Fendi bags made prior to 1980 do not have a serial number.

The serial number is typically located on the back of a leather tag in the main interior compartment. If you can't find this tag, it might be tucked away in a seam on a narrower leather tag. The serial number should never be made of fabric.

a Fendi serial number

a Fendi serial number

Two different serial number formats used by Fendi.

If your bag came with an authenticity card, the letters and numbers found in the bag should be identical to the numbers found on the card.


Fendi has a fondness for branding their hardware, so it is likely there are many pieces engraved or embossed with the 'FENDI' wordmark or the double 'F' Fendi brandmark.

Fendi wordmark engraved on a magnetic closure

The Fendi wordmark engraved on different pieces of hardware.

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