A Brief Guide to Authenticating Your Fendi Bag

Posted by Wishpond Power Rangers on

Are you concerned about the authenticity of your Fendi bag? Here are several things you can check to set your mind at ease.


You're probably already familiar with the double 'F' Fendi symbol (also called the inverted “Zucca”). It is a combination of two reverse 'F' letters, with the rightward F rotated 190 degrees (or flipped both horizontally and vertically). Both letters should be the same size and perfectly aligned. They should not touch. One arm on each 'F' should be shorter than the other.


Depending on when your bag was created, it may have a hologram sticker or an RFID tag. Beginning in 2004, Fendi started to include hologram stickers inside their bags. Just below the iridescent sticker is a sequence of letters and numbers; a second serial number in addition to the primary serial number (see below).

In 2010, however, they replaced the hologram sticker with an RFID (Radio Frequency Identification) tag. This fabric tag has a scannable chip inside it and eight identification numbers sewn into it. Though you will have to take your bag to a Fendi boutique, scanning the RFID tag is perhaps the surest way of verifying your bag's authenticity.


The serial number consists of 16-17 letters and numbers separated by dashes.

The serial number is often found on the back of a leather logo tag situated in the primary interior compartment. If you can't find this tag, the serial number might be found on a leather tag tucked away in a seam. The serial number should never be made of fabric.

If your bag came with an authenticity card, the letters and numbers found in the bag should be identical to the numbers found on the card.

Fendi bags made prior to 1980 do not have a serial number.


Fendi has a fondness for branding their hardware, so like as not you should see many pieces engraved or embossed with the 'FENDI' wordmark or the double 'F' Fendi brandmark.

Looking for a Fendi bag? Browse our catalog today.

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