In 1921, Guccio Gucci opened a leather goods shop in his hometown of Florence. The fashion house initially focused on luxury leather accessories, including handbags, luggage, shoes, and belts. Gucci products are known for their distinctive features, such as the bamboo handle, green and red stripe, and horsebit icon. In 2023, Sabato De Sarno took over as the creative director, succeeding Alessandro Michele.